How to Get Book Reviews On Amazon
When you release your latest book, you want it to attract as many readers as possible. According to ISBN, 88% of online shoppers trust reviews as much as personal recommendations, so by accruing reviews you can widen your book’s reader base.
If you release your book on Amazon, you will be able to utilise Amazon Reviews, a popular platform in this online marketplace among global consumers. Higher Ways Publishing explains how to get book reviews on Amazon.
Promote your work
You may want to start by letting your existing fans know that they can purchase review your new book on Amazon. These people are already invested in your success, so they are the ones who are most likely to take the time and effort to review your book on Amazon.
Provide a link to your book’s Amazon page across your social media channels, blogs and author websites to make reviewing your book as convenient as possible. You could also learn how to write an email marketing campaign. This will provide you with another channel through which you can let your followers know that they can review your book on this powerful e-commerce platform.
Turn to top reviewers
If you get Amazon’s top reviewers to pay attention to your book, it could boost your profile on the e-commerce site. Blurb.com writes that “The top reviewers for Amazon have earned their status for a reason; they review everything from books to electronics, and other consumers rank their reviews as useful.” If you attract the attention of top reviewers whose opinions are trusted by online shoppers, you are more likely to draw attention to your book and increase its review volumes.
So how do you catch the attention of top reviewers? Firstly, look through Amazon’s list of top reviewers and highlight those who are fans of your work’s genre. Then send them a short pitch which details why you would like them to read your book, along with a summary and a free copy of your work. It is key that you follow up your request with an additional friendly message a couple of weeks later to check that they got your pitch and enquire about their interest. This should increase your chances of getting a top reviewer to write a testimonial that will draw the attention of Amazon shoppers to your work.
Contact book bloggers
The more people know that your book is available to purchase and review on Amazon, the more reviews you should attract. Promote your work to noted book bloggers in your genre to help spread the word. These people often have considerable followings, so could draw your target readers’ attention to the fact that they can purchase and review your book via Amazon.
To achieve this, search online to find top book bloggers for your genre. Start by performing a simple Google search and then search through directories on blogging sites such as Word Press to find bloggers who may be interested in reviewing your book. Send them a pitch detailing why they should review your work, along with a summary and a free copy of your book via email. Ask them if they could include a link to your work’s Amazon page on their blog review to accrue more reviews on the portal.
Market your book
The key to attracting Amazon reviews to your work is making it as easy as possible for your reader to pursue this course of action. Promote your book to as many people as possible so your audience can access your book’s Amazon page and leave a review. If they like your work and they have the opportunity to review it, chances are that your target readers will do so, in order to share their enthusiasm for your writing with other consumers.
Higher Ways Publishing
Higher Ways Publishing was established in 2003 by Hayim Oshky and Mike Walden, it helps authors and publishers transform brilliant ideas into commercial success. Headquartered in Tel Aviv Israel and California, they are a market leader in digital and hard-cover publishing for the health, fitness and relationship industries. Higher Ways Publishing have assisted many authors in expanding their online presence in the growing digital marketing world.