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Which is Better for Digital Book Marketing – Facebook or YouTube?
Higher Ways Publishing - Online Marketing

It is key that you market your book on social media. With this strategy, you can reach a large share of your target audience and cultivate a broad reader base. The Guardian writes that video will account for 69% of consumer traffic by 2017, so you may want to include YouTube or Facebook in your strategy. Higher Ways Publishing asks: which is better for digital book marketing – Facebook or YouTube?

YouTube over Facebook

Marketing portal Business 2 Community writes that YouTube is superior to Facebook for several reasons. First, it is now the second largest search engine in the world, behind Google, because unlike Facebook it uses algorithms to determine what people are searching for. With YouTube, you can capitalise on a social networking site that brings the kind of content that viewers are searching for to their attention, increasing the likelihood that your campaign will be viewed by the right people.

Secondly, the piece suggests that YouTube viewers stick around longer. The typical length of a YouTube video is about three minutes, while the average length of a Facebook video is roughly 20 – 40 seconds. When you use YouTube for your book marketing strategy, you can utilise a platform that naturally lends itself to longer video content to create videos which really engage viewers.

Facebook over YouTube

But Business 2 Community does admit that Facebook holds a significant advantage in one key area. It is still more effective on mobile platforms. Smartphones are becoming more popular globally by the day, so you need to include a mobile element to your digital book marketing strategy. But while Facebook still leads among mobile users, one billion people watch YouTube videos every day, indicating that both platforms can serve as effective tools for mobile digital book marketing.

Secondly, we should note that Facebook is perhaps the more versatile platform. YouTube is specifically devoted to video, while on Facebook you can share other kinds of content too such as statuses’, blog articles etc. By utilising Facebook you can craft the kind of digital marketing strategy that appeals to a wide range of book consumers, include older readers who may not engage with video content.

Combine the two

It is essential that you determine whether video marketing will prove effective with your target readers. Learn how to write an email marketing campaign, so you can question your core audience to determine social media consumption trends. Video content often proves more popular among the 18 to 29 age demographic, with these consumers utilising both YouTube and Facebook to view videos.

It may serve your best interests to use both Facebook and YouTube to craft an effective digital book marketing strategy. Facebook supports YouTube embedding while you can share videos posted on YouTube to Facebook. By adopting this multi-faceted strategy, you can ensure your videos reach a wider consumer base, helping you draw more attention to your online book marketing campaign.

About Higher Ways Publishing

Established in 2003 by Hayim Oshky and Mike Walden, Higher Ways Publishing helps authors and publishers transform brilliant ideas into commercial success. Headquartered in Tel Aviv Israel and California, they are a market leader in digital and hard-cover publishing for the health, fitness and relationship industries. Higher Ways Publishing have assisted many authors in expanding their online presence in the growing digital marketing world.

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