Stack of Books

Publishing a book can serve as a lucrative business venture. By utilising this strategy, you can promote your brand and engage with your firm’s target consumers. Higher Ways Publishing examines the key considerations of developing a successful book marketing strategy. Develop your reputation Your business’ reputation serves as one of its key assets. According to the 2014 global survey on…

UK Parliament Launches ‘Publishing in the Digital Age’ Review

Higher Ways Publishing reports on news that the All Parliamentary Group on Publishing has launched a review to determine how the UK government can support the industry in the digital age. Lucrative industry Over the centuries, publishing has proved one of the UK’s most lucrative exports. Figures released by The Publishers Association, an industry body, showed that the UK publishing…

JK Rowling

Here at Higher Ways Publishing, we know that it can take a lot of work to become a published writer. World-famous author JK Rowling has shared the rejection letters she received from publishers while writing under a different pen name, showing that even the most celebrated of writers don’t always find it easy to get published. Changing pen name UK…

Digital Publishing

Delivering a speech at the Second Digital Transformation Summit, the Chairwoman of a Turkish newspaper heralded digital publishing’s entry into an “age of wisdom.” The Higher Ways Publishing team assesses the weight behind her eloquent words. Digital Transformation Summit Turkish news outlet Hürriyet World reports that the Second Digital Transformation Summit was recently held in Istanbul, on March 15. Hosted…

Social Media

Social media serves as a powerful marketing tool. However, you might want to take a targeted approach when utilising this marketing strategy for publishing purposes. Higher Ways Publishing explains how to select the appropriate social media platform to sell your books. Define your audience First, ask who is most likely to purchase your publications? There are two courses of action…

Open Book

A new study has identified the top five online book promotion services for authors looking to market their publications to potential readers. Higher Ways Publishing examines the results of this research and what it suggests concerning the value of online promotion tools to authors and publishers. Top services Book promotion service Kindle Book Review has released its latest research. The…

Close