Stack of Books

Publishing a book can serve as a lucrative business venture. By utilising this strategy, you can promote your brand and engage with your firm’s target consumers. Higher Ways Publishing examines the key considerations of developing a successful book marketing strategy.

Develop your reputation

Your business’ reputation serves as one of its key assets. According to the 2014 global survey on reputation risk from Deloitte, a UK-based consultancy services firm, around 25% of your company’s market value can be directly attributed to its reputation. Therefore it is vital that you develop a reputation as a venture consumers can trust, so you can attract and retain business.

One way to foster consumer trust is to position your business as a sector thought leader, showing you have the industry expertise required to provide effective products and services. This is why you may wish to invest time and money developing a book. By publishing your own book, your business can examine a key industry issue in depth, presenting itself as a dependable sector expert.

Market your work

If you decide to publish a book, it is essential that you develop a successful marketing strategy to promote your work to your target consumers. Online corporate publication Business2Community recently provided tips on how brands can develop a successful book marketing plan cost effectively.

  • Start right now: It is key that you build an audience before you write a book. Get proactive and start engaging with users on social networking sites now. Not only will this provide you with means to communicate your brand values to your target consumers, a valuable marketing strategy, it will supply you with an audience for your book later down the line.

 

  • Find your audience: For the previous strategy to prove effective, you need to find your audience on social media. Higher Ways Publishing would advise you to conduct research via email marketing to determine which social media sites are preferred by your consumers. Familiarise yourself with how your audience acts on these platforms so you can connect with them in a meaningful way and ensure consumers prove receptive to your book later.

 

  • Develop content: Alongside building an audience on social media, focus on developing engaging blog articles which will prove valuable to your consumers. In the short term, this will provide you with the means to market your brand’s core values online. In the long-term, these posts could potentially serve as the building blocks for your future book, ensuring you can publish your work in a cost effective manner.

 

  • Analyse consumer trends: You need to know about the needs and desires of your target audience, to successfully promote your business’ book. It is key that you utilise online analytics services such as Hootsuite and Google Analytics. With these tools, you can analyse online consumer activity, allowing you to discover how to position your work through marketing.

Engage with consumers

The fundamentals of promoting your book are the fundamentals of marketing. If you develop a robust online marketing campaign now, you can use it later to promote your work to a large audience, giving yourself a chance to position your brand as an industry thought leader. By utilising this strategy, you can develop the reputation you require, online and offline, to grow your venture.

About Higher Ways Publishing

Established in 2003 by Hayim Oshky and Mike Walden, Higher Ways Publishing helps authors and publishers transform brilliant ideas into commercial success. Headquartered in Tel Aviv Israel and California, they are a market leader in digital and hard-cover publishing for the health, fitness and relationship industries. Higher Ways Publishing have assisted many authors in expanding their online presence in the growing digital marketing world.

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