As a successful publishing house, at Higher Ways Publishing we know that the manuscript selection process is critical to success. Yet with new technologies available, this is changing rapidly. Higher Ways Publishing look at different ways publishers select a bestselling book. Traditional process Traditionally, agents read through hundreds of manuscripts when selecting books to publish. The problem with this approach…
Sir Tim Berners-Lee invented the World Wide Web in 1989, prompting the rise of e-book publishing. Berners-Lee recently delivered the keynote speech at the International Digital Publishing Forum’s Chicago-based Digicon conference, where he discussed the future of digital publishing. Vision of publishing Industry portal Publishers Weekly reports that in his speech, titled “Realizing the Vision of Publishing Technology Being Web…
It is key that you market your book on social media. With this strategy, you can reach a large share of your target audience and cultivate a broad reader base. The Guardian writes that video will account for 69% of consumer traffic by 2017, so you may want to include YouTube or Facebook in your strategy. Higher Ways Publishing asks:…
As the Paper Blanks blog points out, journaling can help you develop your writing skills, facilitate personal reflection and ultimately, provide you with the foundations of a successful book. Higher Ways Publishing explains how to keep a journal with the following five easy tips. Be old fashioned Writing for the Guardian, journalist Keri Smith says: “I find the experience of…
Writing an e-book can provide your business with multiple benefits. For example, you can charge consumers to download your publication, providing your company with a new stream of revenue. In order to successfully utilise this strategy, ensure you do not overcharge consumers. Your e-book needs to provide value for money. Who is your target reader? The first thing you need…
Creating an e-book could provide your business with a valuable promotional tool, which you can use to drive online traffic, secure new business and generate sales. To illustrate why you should adopt this strategy, Higher Ways Publishing asks: how can your business benefit from writing an e-book? Generate new revenue An e-book can serve as a direct source of new…
Amazon has recently signed a multi-million dollar deal, which will see the global online marketplace provide e-books to New York City Schools. Higher Ways Publishing reviews. Educational tool American e-book distributor Overdrive recently conducted a study which showed that the majority of US schools use digital content. Specifically, 80% of the 2,000 US school and district level administrators polled by…
Higher Ways Publishing examines the results of a new study conducted by Kobo, an e-reader producer, which suggests that the majority of digital readers are women. Women’s market Figures suggest that for the last six months, the Publisher’s Weekly Top 25 list of bestselling works has been 100% dominated by women authors. Meanwhile, a majority (56%) of the Amazon top…
Higher Ways Publishing reports on the results of a new study, which shows that the majority of US schools are now using e-books or digital textbooks as educational materials. Exploring digital content Publishing industry portal Good Reader writes that recently, American e-book distributor Overdrive released the results of its new survey. This poll of 2,000 US administrators at the school…
By launching an email marketing campaign, you can gather key information concerning your target reader and craft an effective social media book marketing campaign. To help you as an aspiring author access the tools you need to promote your work effectively, the Higher Ways Publishing team explain how to write an email marketing campaign. Keep it simple In this fast-paced…