Higher Ways Publishing - Pile of Books

A literary content company has announced that it will launch a new service which it hopes will serve as the ‘Rotten Tomatoes’ of books. Higher Ways Publishing reports.

Importance of reviews

As an aspiring author, It is key that you strive to attract book reviews. Readers trust what other readers think of books, so attracting reviews could allow you to draw the endorsements you need to help increase e-book sales. Figures quoted by Search Engine Land, a marketing resource, shows that 88% of consumers now trust online reviews as much as personal recommendations.

There are a range of portals you can utilise to attract reviews of your work. You could implement measures, for example, to get reviews on Amazon, an online marketplace which attracts millions of readers every year. You can also focus on attracting reviews on other popular online book channels such as Good Reads, as well as increasingly popular app-based book review services such as Litsy.

Launching book marks

In order to accrue reader reviews, you will also need to be aware that an online resource for literary content has recently announced that it will create the ‘Rotten Tomatoes’ of books. Founded in 1998, Rotten Tomatoes is a site which is widely known for aggregating movie reviews. Since its launch, Rotten Tomatoes has become a trusted source of information for movie consumers worldwide.

News portal US News reports that the company behind this new service is Literary Hub and that they have named the platform ‘Book Marks.’ The service will gather books reviews from over 70 of the most trusted publications in the world, ranging from Las Vegas Weekly to the illustrious New York Times itself.

Books Marks will feature one major difference from Rotten Tomatoes. While Rotten Tomatoes features its score as a percentage, Book Marks will assign a composite letter grade for each book based on an aggregation of reviews.

Comprehensive tool

In this hectic modern world, many people do not have the time to spend a few hours reading through a number of reviews. This is why Rotten Tomatoes has proved so popular with movie goers; it allows them to assess productions conveniently. This is why as an aspiring author, you may want to note the release of Book Marks in your book promotion strategy going forward. If it is anything like Rotten Tomatoes, Book Marks will soon become a trusted resource for readers across the world.

Higher Ways Publishing

Higher Ways Publishing was established in 2003 by Hayim Oshky and Mike Walden, it helps authors and publishers transform brilliant ideas into commercial success. Headquartered in Tel Aviv Israel and California, they are a market leader in digital and hard-cover publishing for the health, fitness and relationship industries. Higher Ways Publishing have assisted many authors in expanding their online presence in the growing digital marketing world.

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