Open Book

A new study has identified the top five online book promotion services for authors looking to market their publications to potential readers. Higher Ways Publishing examines the results of this research and what it suggests concerning the value of online promotion tools to authors and publishers.

Top services

Book promotion service Kindle Book Review has released its latest research. The study questioned 300 respondents, who took part via email and social media channels. The report’s objective was to provide authors with key insights into the most effective ways to promote their publications online.

The survey found the top five book promotion services among authors. According to Digital Journal, a publishing sector news portal, these were Book Bub, Kinde Book Promotions, Ereaders News Today, Kindle Nation Daily and Bargain Booksy. Respondents also said that book promotion services such as Free Booksys, Pixel of Ink and Book Gorilla serve as valuable marketing platforms for authors.

Respondent observations

The study also shed more light on how authors utilise book promotion services. Notably, the five highest scoring book services were all either “strongly recommended” or “recommended” by 60% of authors surveyed. This suggests that if a writer finds a book promotion service they connect with, they go on to build a strong relationship with the platform in question.

This observation was corroborated by the fact that overall, 68% of respondents recommend that authors utilise these services to advertise their publications to consumers. Furthermore, 43% of authors questioned said they ‘often’ or ‘occasionally’ utilise book promotion services to generate sales, downloads and reviews. Most strikingly, authors said that the top audience they seek on book promotion services are “readers in my book genre who will purchase and read my book.”

Reach your target consumer

This research suggests a wider point about the value of marketing books online. The fact that authors questioned said that their primary reason for utilising book promotion services is basically to find their target reader is significant. It indicates that by utilising online marketing strategies, authors and publishers can easily reach – and appeal to – their audience, in order to generate sales.

The 2015 Local Consumer Review Survey from online marketing company Bright Local found that 92% of consumers now read online reviews; rising from 88% in 2014. This suggests that consumers are increasingly turning to online platforms to inform their purchasing decisions. Therefore, if authors and publishers utilise digital tools to publicise their books, they can potentially attract the target audience they require to facilitate high sales volumes.

About Higher Ways Publishing

Established in 2003, Higher Ways Publishing helps authors and publishers transform brilliant ideas into commercial success. Headquartered in Tel Aviv Israel and California, they are a market leader in digital and hard-cover publishing for the health, fitness and relationship industries. Higher Ways Publishing have assisted many authors in expanding their online presence in the growing digital marketing world.

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