A literary content company has announced that it will launch a new service which it hopes will serve as the ‘Rotten Tomatoes’ of books. Higher Ways Publishing reports. Importance of reviews As an aspiring author, It is key that you strive to attract book reviews. Readers trust what other readers think of books, so attracting reviews could allow you to…
When you release your latest book, you want it to attract as many readers as possible. According to ISBN, 88% of online shoppers trust reviews as much as personal recommendations, so by accruing reviews you can widen your book’s reader base. If you release your book on Amazon, you will be able to utilise Amazon Reviews, a popular platform in…
Global book e-commerce platform Amazon has just released the results of a new study, which reveals the most ‘well-read’ cities across the United States of America. Higher Ways Publishing reports. Find your readers As an aspiring author, it is vital that you know your readers. By identifying your target market, you can determine how to promote your works effectively to…
It is key to create buzz when promoting your new book. If you hold a book launch party, you can promote your book both offline and via social media channels, building hype around your release. Higher Ways Publishing explains how to throw a book launch party. Set out a budget Before you do anything else, set out a budget. How…
As a successful publishing house, at Higher Ways Publishing we know that the manuscript selection process is critical to success. Yet with new technologies available, this is changing rapidly. Higher Ways Publishing look at different ways publishers select a bestselling book. Traditional process Traditionally, agents read through hundreds of manuscripts when selecting books to publish. The problem with this approach…
It is key that you market your book on social media. With this strategy, you can reach a large share of your target audience and cultivate a broad reader base. The Guardian writes that video will account for 69% of consumer traffic by 2017, so you may want to include YouTube or Facebook in your strategy. Higher Ways Publishing asks:…
Publishing a book can serve as a lucrative business venture. By utilising this strategy, you can promote your brand and engage with your firm’s target consumers. Higher Ways Publishing examines the key considerations of developing a successful book marketing strategy. Develop your reputation Your business’ reputation serves as one of its key assets. According to the 2014 global survey on…
Social media serves as a powerful marketing tool. However, you might want to take a targeted approach when utilising this marketing strategy for publishing purposes. Higher Ways Publishing explains how to select the appropriate social media platform to sell your books. Define your audience First, ask who is most likely to purchase your publications? There are two courses of action…
A new study has identified the top five online book promotion services for authors looking to market their publications to potential readers. Higher Ways Publishing examines the results of this research and what it suggests concerning the value of online promotion tools to authors and publishers. Top services Book promotion service Kindle Book Review has released its latest research. The…